Here is a link I found that provides some information on psychology in advertising.
http://www.users.muohio.edu/shermarc/p324ads.shtml
This weeks reading were probably my favorite so far. I really liked reading about how psychology began to be put to use in everyday life. I have always been interested in the psychology of advertising and the various strategies used to attract consumers. It is interesting to read about how so many varieties of psychology began to develop at their own pace, with clinical psychology, school psychology, business psychology, and the psychology of law it would have been an interesting and exciting time to be a psychology student. I also really enjoyed reading about Hollingworth's study on caffine for Coke. I kinda felt bad for the guy when the book was talking about his financial situation but one study for Coke will fix that. It was alos interesting to read about Leta Hollingworth and her suggestions for certification of practicing psychologiest. I had a very hard time in class trying to define what seprates a psychologist from just a person giving advice, I was very impressed with Leta's suggestions since they were the first to try and define and legitimize psychologists.
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I agree with you that this week's readings were my favorite. I thought that after reading about the advertising strategies of different companies, I won't ever look at an advertisement in the same way, but rather look at it with a psychological viewpoint.
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